Marketing
We nerd out on marketing for research, study recruitment, product launch and branding, social media campaigns, influencer content, and advertising. Our team's skills and services includes expertise in diabetes/health/nutrition/fitness, writing, video editing, graphic design, web design, meta advertising, copywriting, and more. We can help you. We work with startups, biotechs, products, clinical trials, nonprofits, and more.
Ginger Vieira and Tara Mayo combine their energy and diabetes-savvy marketing skills to help your brand, rebrand, sell, and recruit while building the public's "know, like, and trust" in your company. Their combined background includes decades of diabetes knowledge and targetted modern marketing experience. The DiabetesNerd team gets things done.
has lived with type 1 diabetes for 25 years, published thousands of articles, hundreds of videos, and a half-dozen books. She is an authority on diabetes in both the patient-facing and HCP-facing community. Ginger is highly experienced in developing effective website content, video and graphic content, filming and editing, influencer marketing, study recruitment, and communicating directly to the needs of people with diabetes.
brings a decade of experience in diabetes marketing and coaching, underpinned by personal connections to friends and family members living with type 1 diabetes. Her expertise spans social media marketing, video editing, study recruitment, paid social media advertising, and analytics. Known for her persuasive communication skills, Tara excels in crafting messages that connect with and captivate the target audience, regardless of the product or service.