Marketing

We Nerd Out On Your Marketing Mission

Custom Marketing Services

We nerd out on marketing for research, study recruitment, product launch and branding, social media campaigns, influencer content, and advertising.

Our team’s skills and services includes expertise in diabetes/health/nutrition/fitness, writing, video editing, graphic design, web design, meta advertising, copywriting, and more. We can help you. We work with startups, biotechs, products, clinical trials, nonprofits, and more.

Diabetes education & medical content
Healthcare content strategy
Articles, blogs & video production
Biotech & research communications
Social media & community engagement
Brand messaging & storytelling

About the Team

Looking for a team who can get things done?

Ginger Vieira CoFounder - Diabetes Content Expert - Living with T1D

Ginger is the cofounder of Diabetes Nerd and a passionate diabetes content creator. With 25 years of experience living with type 1 diabetes and a legacy of thousands of articles, videos, and books, Ginger is a powerhouse in all things related to diabetes communications. Her work bridges the gap between patients and healthcare professionals through thoughtful storytelling and expert content. After years of working for a wide variety of diabetes organizations, Ginger and Tara launched Diabetes Nerd and Diabetes Nerd Marketing to help companies across the globe better serve people with diabetes. If you’re trying to create resources, advertising, and general content that truly speaks to people with diabetes, Ginger is your gal. (Superpower: Trying to explain complex diabetes research? That’s Ginger’s absolute favorite challenge!)

Tara Mayo CoFounder - Sales Ecosystem & Meta Ads Expert

Expert As cofounder of Diabetes Nerd Marketing, Tara brings a decade of experience in the diabetes marketing world, backed by personal ties to the T1D community, and 25 years in marketing and sales. She is a skilled content strategist with an eye for all things marketing. Her specialties include social media campaigns, study recruitment, Meta ads, data analytics, and persuasive messaging that speaks directly to your audience. Tara is particularly known for developing unique strategies to navigate the complexities of diabetes-related Meta campaigns. Certified and constantly striving to stay up-to-date with Meta’s guidelines, Tara leads campaigns designed to target your ideal customer while integrating an effective sales ecosystem to acquire, nurture, and retain that valued customer. (Superpower: Instantly spotting what’s missing from your branding and the many holes in your sales funnel.)

Companies We Worked With

Improve Efficiency & Get Better Results By Our Marketing Solutions!

What We Do Best

Social Media Management

We create, publish, and nurture weekly social media content, including a range of static posts, carousel graphics, and short videos. We dig deep into your company and industry to determine what your audience wants and needs!

Branded Website & Product Copy

We produce copy for your brand, product, and mission customized for your social media channels, website, product pages on Amazon.

Diabetes Articles & Blogs

We produce in-depth articles and blogs on all things related to diabetes, nutrition, wellness, and fitness! This includes diabetes 101, insulin management, guides, lifestyle tips, interviews (with patients, clinicians, industry executives, etc.), and more!

Campaign Management

We find the right influencers for your product or mission, develop and deliver contracts, provide ongoing content support, and track published content. Our relationships and extensive network throughout the diabetes, health, and fitness industries can serve you!

Study Recruitment

We develop carefully crafted content about your investigational therapy or product for IRB-approval. We can recruit for your clinical trial in the diabetes industry by designing content that engages and speaks to the average patient with diabetes. We will spread the news about your trial far and wide!

Paid Social Advertising

It’s harder than it looks! Are you wasting a tremendous amount of money on ad campaigns that haven’t been designed and set-up properly? We design advertising and manage that advertising through strategically developed Meta or Google advertising campaigns.

We listen and work together to create the perfect results

We combine our energy and diabetes-savvy marketing skills to help your brand, rebrand, sell, and recruit while building the public’s “know, like, and trust” in your company. Our combined background includes decades of diabetes knowledge and targeted modern marketing experience.

Ready to bring your diabetes-focused mission to life?

Ready to bring your diabetes-focused mission to life?
We’d love to hear from you. Whether you’re just getting started or looking to level up your current strategy, let’s talk about how we can support your goals.