Marketing - Ginger Vieira

Custom Marketing Services

Wanna get the word out about your product, research, or mission?

We nerd out on diabetes marketing for research, study recruitment, product branding, social media campaigns, influencer content, advertising, and more.

We can help you. We work with startups, biotechs, products, clinical trials, nonprofits, and more.

managementSocial Media Management

We can create, publish, and nurture weekly social media content, including a range of static posts, carousel graphics, and short videos. We dig deep into your company and industry to determine what your audience wants and needs!

Brand & ProductBranded Website & Product Copy

We can produce all necessary copy for your brand/product/mission customized for your social media channels, website, product pages on Amazon, etc.

Influencer Campaign Management

We find the right influencers for your product or mission, develop and deliver contracts, provide ongoing content support, track published content, etc.

RecruitmentStudy Recruitment

We develop content for IRB-approval to recruit for your clinical trial in the diabetes industry and manage targeted influencer campaigns.

advertisementPaid Social Advertising

Paid social advertising: We produce content (or run your existing content) through strategically developed Meta or Google advertising campaigns.

About the Team

We're ready to dig in and learn everything about your business and industry!

Ginger Vieira and Tara Mayo combine their diabetes-savvy marketing skills to help your brand, rebrand, sell, and recruit while building the public's "know, like, and trust" in your company.

Their combined background includes decades of diabetes knowledge and targetted modern marketing experience.

Ginger Vieira

has lived with type 1 diabetes for 25 years, published thousands of articles, hundreds of videos, and a half-dozen books. She is an authority on diabetes in both the patient-facing and HCP-facing community. Ginger is highly experienced in developing effective website content, video and graphic content, filming and editing, influencer marketing, study recruitment, and communicating directly to the needs of people with diabetes.

Tara Mayo

brings a decade of experience in diabetes marketing and coaching, underpinned by personal connections to friends and family members living with type 1 diabetes. Her expertise spans social media marketing, video editing, study recruitment, paid social media advertising, and analytics. Known for her persuasive communication skills, Tara excels in crafting messages that connect with and captivate the target audience, regardless of the product or service.